To do that, one of the tactics Reado adopted was to participate in the ‘World Book Fair’ in Delhi. Their initial challenge was to convince the publishers and also the audience. “We were lucky to have bagged a deal with Penguin India in the beginning,” Siddharth says. Retailers and publishers in India are still not sold on the potential of audiobooks. That also sets us apart from the competition in India.” “Reado is selling audiobooks in both the physical format (CDs) and in the digital downloadable format. The category is new and local on ground relationships with authors, publishers and distributors matter,” Siddharth says. “And it does not look like they will be making a move into the market any time soon.” That will give Reado enough time to get more Indian authors and publishers on board. Currently, Amazon does not have its audiobooks division in India.
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